InBev UK is committed to catering for the changing needs of it’s customers and to differentiate through innovation. By working with our customers, we aim to drive sales through the success of established brands, product innovation and business building initiatives.

Examples of this can be seen in our ongoing ‘quality crusade’ which has included the development of high-tech fonts (look out for the Artois ‘heavenly’ font), designed to help retailers raise standards, mystery shopper drinker audits and bar staff training. In addition we are continually trying to expand our portfolio options within brands (such as XXXX ‘Extra Cold’, Boddingtons Extra Cold, Beck’s Vier) plus new and exciting beers are being created and imported to tantalize every palette (Artois Bock, Peetermans Artois and Brahma).

Innovation plays a significant role in our future, just as it has in our past, and drives world-class efficiency throughout the business. Through innovation, we will be better, quicker and stronger than our competitors in everything we do.