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Would it amaze you if we said it takes around 1,450 people at 6 major sites to produce and support our leading brands? Well, it's true. From our Head Office in Luton to our additional 5 main sites across England and Wales, its clear to see that we put a lot more into our beers than just yeast, malt and hops.
In the UK alone, we brew, distribute and market a vast portfolio of ales, stouts, bitters and lagers and much of our business is generated by the on-trade industry, which includes pubs, clubs, bars, restaurants, hotels and entertainment venues – so pretty much any establishment licensed to sell alcohol on the premises. In addition, being number one in the take home sector means our brands are sold through off-licences, cash and carry outlets, wholesalers and almost every major supermarket.
A list of our UK top-sellers reads like a "Who's who?" of the nation's best-loved brands. We market an unrivalled range including the No 1 premium lager* Stella Artois, and Stella Artois 4% (the most successful beer launch of the last 10 years**). Our range also includes Beck’s, Brahma, Budweiser and ale brands Bass Ale and Boddingtons. We also have a leading speciality beer portfolio with world renowned brands Hoegaarden and Leffe.
* CGA Brand Index MAT P13 2008
** AC Nielson 23/08/08 to 01/11/08 - Off Trade
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