Brands

At InBev, our brands are the foundation of the company, the cornerstone of our relationships with consumers, and the key to our long-term success. Our brand portfolio, our enduring bonds with consumers, and our partnerships with customers are our most important assets. We will invest in our brands to create long-term, sustainable, competitive advantage, by meeting the beverage needs of consumers around the world, and by developing leading brand positions in every market in which we operate.

Strong brands are key to our commitment to shareholders - sustainable and profitable organic volume, revenue, and share growth, superior to that of the industry. We believe that developing strong brands requires insights into consumer behaviors and motivations. With these insights, we can build powerful connections and, ultimately, enduring bonds with our consumers. Consequently, we refer to the moment in time when consumers purchase or consume our brands as the "Point of Connection." It is at this critical juncture where we want our efforts to culminate in the right brand choice and a memorable consumer experience.

Our portfolio of global (Stella Artois, Brahma, Beck's, and Leffe) and local brands provides us with superior growth and revenue opportunities. Our global brand portfolio is the fastest growing of any major beer company. Stella Artois is one of the top five international beers in the world and is distributed in over 80 countries, and Beck's is now the 10th largest international brand and distributed in over 125 countries. Brahma is the 8th largest beer in the world. Leffe has experienced major success in France and other Western European markets, and its unique characteristics complement well the other global brands.




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