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Responsible Drinking
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We believe that when consumed responsibly, beer can be part of a healthy and balanced lifestyle. We will market and promote our beer in a manner that is consistent with responsible consumption.
However, we are also aware of the negative results caused by the irresponsible consumption of alcohol. This is why at InBev UK we are at the forefront of working in partnership with other stakeholders in the alcohol industry. As founding members of The Portman Group and more recently of the Drinkaware Trust we believe that alcohol education and self regulation within the industry is vital.
Also, as members of the British Beer and Pub Association we play our part in helping to promote and represent the interests of the UK's vibrant beer and pub heritage.
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