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Brahma, one of the world's top ten beer brands, captures the very essence of this effortless Brazilian flair. With a distinctive, easy-drinking taste and original, fluidly curved bottle, BRAHMA is Brazilian to the last drop. Even the bottle seems to sway a little, using Ginga of its own.
Brewed in Brazil since 1888, when brewmaster Joseph Villiger established the brewery in Rio de Janeiro, BRAHMA has become Brazil’s most famous beer. Yet, more than just a piece of authentic Brazilian heritage, BRAHMA is a celebration of a way of living that embraces optimism, inventiveness and ingenuity. Life's better when you live it with flair.
UK Quick Facts
- InBev, the world’s largest brewer by volume, launched Brahma in more than 15 countries throughout 2005.
- The launch countries were United Kingdom, United States, Canada, Belgium, The Netherlands, France, Luxemburg, Russia, the Ukraine and InBev export countries such as Portugal, Spain, Greece, Australia, New Zealand, etc.
- It is the first time that a beer is been launched globally, on this scale, in our industry.
- This launch is a very powerful visible sign of the combined company InBev.
- Brahma will be available from on and off trade outlets – timings specific to individual launch market plans.
- Visually curved and clear bottle, with embossed Brahma lettering.
- Brahma (4.8%) is available in the UK in 33 cl bottles and priced at a premium level.
- It is a light tasting premium beer that is low in bitterness with no aftertaste and has an atypical fruity aroma.
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