Beck’s Vier

Four percent by Beck’s.

Beck’s Vier is a 4% pilsner lager brewed with the same uncompromising approach to quality and authenticity as Beck’s.

Imported from Bremen, Germany, Beck’s Vier is brewed with precision to the Reinheitsgebot purity law, which ensures that only four pure ingredients are ever involved. This unique blend of golden barley, Bavarian hops, pure glacier water and unique yeast gives Beck’s Vier its clean, crisp, full bodied taste and exceptional refreshment.

• Visit: www.becksvier.co.uk

In 2007 Beck’s Vier launched Beck’s Fusions. Presented with the Institute of Contemporary Arts, Beck’s Fusions is a series of unique events uniting leading art and music talent to create original and exhilarating performances at some of the UK and Ireland’s most iconic venues. For more details please visit: www.becksfusions.com.

Brand Facts

Beck’s Vier - Different By Choice

• Beck’s Vier is a 4% abv. Imported pilsner lager. Brewed in Bremen, Germany to the same exacting standards as Beck’s, with only four ingredients; water, barley, hops and yeast. Refreshing, with a characteristic Beck’s taste, Beck’s Vier offers consumers a premium quality experience at 4%.
  
  
• The most successful draught beer launch of the last 10 years - Beck’s Vier is already the UK’s 6th best selling draught lager brand*
  
  
• Beck’s Vier is experiencing remarkable growth in the Off Trade, growing volume by 127.6% year on year**
  
  
• Beck’s Vier’s distinctive taste is the reason 54% of consumers would consider repeat purchase.***
  
  
• Consumers consider Beck’s Vier more ‘Progressive’, ‘Stylish’ and ‘Premium Quality’ than the competitor 4% lagers****
  
  
• Beck’s Vier’s premium positioning has attracted a young, affluent consumer - 67% of regular Beck’s Vier drinkers are ABC1
  
  
• Beck’s Vier has benefited from massive £multi-million marketing support, including the innovative ‘Different By Choice’ TV campaign and the spectacular Beck’s Fusions art and music events

* Nielsen, Ons audit, MAT, May ‘08
**Nielsen, Total Off Trade, MAT, Jul ‘08
***Nunwood research, Oct ‘07
****Nunwood brand tracker, Jun ‘08