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Local News Archive
To return to the news articles click here. Stella Artois Reinforces Quality Credentials with Poster and Press Drive03 November 2006 - InBev UK is launching a brand new outdoor and press advertising campaign for Stella Artois which starts on November 6th. The campaign features a number of eye catching and colourful designs that immediately draw the consumer’s attention and focuses on the different elements that it takes to make a quality Stella Artois pint.The campaign is designed to reinforce the quality credentials of Stella Artois, and communicate the brand values of authenticity and craftsmanship. Created by ad agency, Lowe, each of the 10 executions are quirky and intriguing, encouraging consumers to stop and read the facts about the branded chalice glassware, the hops used to brew Stella Artois and the beer’s Belgian roots. Lee Rolston, Marketing Manager for Stella Artois at InBev UK, says: “Stella Artois is an iconic brand and the advertising reminds consumers how this came to be. It reflects Stella Artois' unrivalled product quality, brewing heritage and craftsmanship in a highly creative and cutting-edge fashion". The six-sheet outdoor posters, will be sited mainly in city centre locations and will be supported by a 48-sheet poster and escalator campaign on the London underground. The street poster campaign will be seen by a staggering 81% of 18-34-year-olds. The press campaign is intended to create high impact and maximum standout from the clutter and the poster campaign is being supported by cover-wraps followed by three-page gatefolds in a number of leading magazines, including the Times Magazine, the Guardian Guide and the Independent Information guide as well as London’s Time Out. Annemarie Penderis/Rebecca Demott
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