2008

Beck’s association with 2008 MTV Europe Music Awards

27 October 2008 - Beck’s is striking a chord with music fans by becoming the Official Beer Partner of the 2008 MTV Europe Music Awards in Liverpool – one of the UK’s biggest entertainment events of 2008.

New Stella Artois 4% Receives Customer Plaudit

24 October 2008 - Hundreds of InBev UK customers have toasted the success of new Stella Artois 4% at a special launch event staged at London’s prestigious O2 Arena, almost transformed into a Stella Artois 4% Arena for the occasion!

Poster and Promotional Drive Boost Tennent’s Ice Cold

25 September 2008 - InBev Ireland is boosting demand for Tennent’s Ice Cold with an advertising and promotional push that will ensure the brand is front-of-mind with consumers during the key pre-Christmas trading period.

Stella Artois Proves its Branded Credentials in New Survey

23 September 2008 - Stella Artois has been ranked Britain’s leading alcohol brand in a new survey of the nation’s best-performing fmcg grocery brands.

Beck’s Vier Reinforces Music Links With New Branding at The O2

17 September 2008 - Beck’s Vier has transformed its presence at The O2 - the world’s No 1 entertainment destination - with a contemporary new look for bars serving thousands of visitors to the successful London venue.

Beck’s Vier Hits Right Note with Dublin Festivals Support

08 September 2008 - Beck’s Vier is backing the development of music and arts in Dublin with support for two of the city’s forthcoming festivals - boosting awareness and driving trial among a key audience.

Darts Classic Event Proves a Winner for Retailers

04 September 2008 - The Enterprise Inns Darts Classic sponsored by InBev UK has once again proved a winning formula for participating pubs and darts fans everywhere.

Beck’s Vier Boosts Brand Experience with Glass Promotion

05 September 2008 - Beck’s Vier is boosting its retail profile during the year’s key trading period with an added-value promotion that will generate extra business for retailers – and an enhanced drinking experience for shoppers.

Tennent’s Boosts Quality for Shoppers with TLC Push

04 September 2008 - The successful Tennent’s Lager Care (TLC) Programme is being extended into the off trade for the first time - to give retailers the incentive to boost quality and drive sales of Scotland’s No 1 beer brand.

Font and Glass Complete New Tennent’s Lager Brand Identity

22 August 2008 - Tennent Caledonian Breweries is launching a distinctive, new font and branded glass for Tennent’s Lager - completing the final stages of a new brand identity for Scotland’s No 1 beer brand.

Revamped Packaging Takes Stella Artois to Next Level of Success

22 August 2008 - InBev UK is unveiling stylish new packaging for Stella Artois which will boost the on-shelf appeal of the premium No 1 take home drinks brand - and attract more shoppers to it. This packaging revamp will launch in the UK in September 2008 before being rolled out across the globe.

New-Look NRB Bottle Boosts Bar Appeal of Stella Artois

22 August 2008 - InBev UK is boosting the consumer appeal of Stella Artois with the launch of a new-look bottle that will raise the brand’s profile at the bar and generate additional sales opportunities for retailers. This packaging revamp will launch in the UK in September 2008 before being rolled out across the globe.

Brahma Celebrates Roots By Taking Art Shows to Outlets

08 August 2008 - Brahma is transforming the consumer appeal of selected licensed outlets – with an art-based innovation that celebrates its Brasilian roots and brewing heritage in spectacular style.

TLC Programme Helps Outlets Gear Up for New Licensing Era

05 August 2008 - Tennent Caledonian Breweries is helping outlets prepare for a new licensing era - with a topical incentive for people participating in the next stage of its Tennent’s Lager Care TLC) quality programme.

Stella Artois Illustrates Heritage and Quality with New Ad

13 August 2008 - Stella Artois is illustrating its brewing heritage and product quality in dramatic style with a stunning, new commercial that will make a big impact with a TV audience.

InBev UK Reviews Pricing as Brewing Industry Faces Unprecedented Cost Pressures

31 July 2008 - InBev UK announces that it is reviewing its wholesale pricing as the brewing industry faces large cost increases across all businesses, including steep rises in energy, packaging and transport costs

Full Band Line up Announced for Beck’s Fusions 4-6 September 2008

01 August 2008 - The full line up for the Beck’s Fusions event at Manchester’s Castlefield Arena has been announced with an international twist...

'Beck's Canvas' Places Contemporary Art in the Hands of Public

16 July 2008 - Beck’s is transforming its bottle labels into works of art – with an initiative that gives promising contemporary artists the opportunity to exhibit their work in pubs, bars and off-licences across Britain.

New Stella Artois 4% Taps Into ‘Premiumisation’ Shift

26 June 2008 - InBev UK is today unveiling the biggest beer category initiative of 2008 with an innovative, new brand - Stella Artois 4% - that will help retailers cater for consumer ‘premiumisation’ by harnessing the unrivalled appeal of a famous brand name.

New Stella Artois 4% Caters for Rise of ‘Premiumisation’

26 June 2008 - InBev UK is today unveiling the biggest and most significant beer category initiative of 2008 with the launch of an innovative, new brand - Stella Artois 4%.

Stella Artois Celebrates Community Outlets with New Award

24 June 2008 - Stella Artois is launching a major new initiative - ‘Love Your Local’ - which celebrates the unique community spirit that licensed outlets create and rewards those setting the industry standard.

Beck’s Strikes a Cultural Chord with Beck’s Fusions 2008

20 June 2008 - This week saw Beck’s unveil a major cultural event – Beck’s Fusions 2008 - that will combine the best elements of art and music to deliver a memorable experiential event for consumers.

Airship Sponsorship Takes Stella Artois to New Heights

10 June 2008 - Stella Artois is raising its consumer profile during a key period for lager sales - with a unprecedented airborne sponsorship that will take the brand to a new level of success.

Stella Artois Shows Its Glass with Added-Value Promotion

02 June 2008 - InBev UK is boosting the shopper appeal of Stella Artois with a strong added-value promotion that will generate summer sales momentum and serve up a quality boost for take home drinkers.

Stella Artois Promotion Serves Up a Touch of Glass

02 June 2008 - Stella Artois is serving up a strong added-value promotion that will generate additional sales momentum for multiple retailers - and an enhanced in-home experience for drinkers.

Artois Tennis Championships Set for Glorious Finale

21 May 2008 - Superstars of tennis are limbering up for their final chance to claim the world-famous Artois Championships title

T in the Park Wins Green'n'Clean Award

01 May 2008 - T in the Park’s status as one of the world’s greenest festivals was confirmed as Yourope granted the event the first Green’n’Clean award in Scotland

Brahma Puts Art on Show with Promotional Pack Designs

25 April 2008 - Brahma is giving rising stars of the art world the chance to exhibit their creative vision of urban Brasil in pubs, bars and off-licences across the UK.

New Website Helps Retailers Seize Spec Beer Opportunity

25 April 2008 - InBev UK is helping retailers maximise the emerging Speciality Beer sales opportunity with the launch of an updated website providing the most comprehensive overview of the category

New Stella Artois Campaign Underlines Quality Credentials

21 April 2008 - InBev UK unveils an intensive burst of poster and digital advertising that will illustrate the unrivalled product quality of Stella Artois in spectacular fashion

Tennent’s Mutual: Live Music Revolution Launched by Tennent’s Lager

15 April 2008 - Music fans take centre stage with The Tennent’s Mutual - live music revolution launched by Tennent’s Lager

Beck’s Vier Shows Its Glass with New Promotion

14 April 2008 - InBev UK is helping independent retailers capitalise on surging demand for Beck’s Vier - with an added-value promotion that will offer shoppers the immediate reward of a stylish branded glass

LTA and InBev (makers of Stella Artois®) announce end to 30- Year sponsorship

16 March 2008 - The Lawn Tennis Association and InBev UK, producers of the premium lager brand Stella Artois®, today announced the end of their successful 30-year association.

InBev UK Launches New Campaign for Beck’s Vier

05 March 2008 - A powerful new commercial will communicate a memorable message to millions of TV viewers by illustrating in spectacular fashion that Beck’s Vier is ‘different by choice’

Design revolution boosts shelf appeal of Beck's brands

21 January 2008 - InBev UK is generating fresh sales momentum for Beck’s and Beck’s Vier with a radical new design for secondary packaging that will boost shelf appeal and underline their product quality and brewing heritage