2007

Beck’s Alcohol Free Gets on Board for Festive THINK! Drive

12 December 2007 - Beck’s Alcohol Free is lending its weight to a Government campaign to encourage drivers to be more responsible in terms of their alcohol intake over the festive season.

Leffe Shows Its Unique Appeal with Awards Sponsorship

21 September 2007 - Leffe is highlighting its unique product characteristics and culinary potential with sponsorship of the prestigious Time Out Awards– to help consumers make a ‘discovery’ of the capital’s best food and drink outlets.

Brahma Shows Laid-Back Roots with New Flip Pong Cinema Ad

15 October 2007 - Brahma is serving up a laid-back slice of Brazilian street life with a memorable, new cinema commercial that will boost its appeal among a generation of lager drinkers.

Artois Tennis Championships Puts Sporting Focus on Family of Brands

05 March 2007 - InBev UK is putting the summer sporting focus on the successful Artois family of beer brands – by serving up a new title for the longest-running major tennis sports sponsorship in Britain.

Enterprise Licensees Score Las Vegas Trip with UK Darts Classic

12 January 2007 - InBev UK is working with Enterprise Inns to launch the UK Darts Classic tournament across its outlets. Teams will compete for prize money totaling more than £10,000 and the winners will travel to Las Vegas to participate in the qualifying rounds of the Desert Classic competition. Licensees will also have the opportunity to win a holiday in Las Vegas by entering their pub teams.