2006

Beck’s – A Worldwide Brewing Phenomenon

22 December 2006 - A historic brand with a worldwide reputation for brewing excellence, Beck’s is back with a bang in the UK after joining InBev UK’s unrivalled international lager portfolio in August 2005.

New Kits in Town Raises Hoegaarden’s Bar Profile

05 December 2006 - InBev UK is helping new draught Hoegaarden stockists establish the brand in-outlet with the launch of eye-catching point of connection material and new quality information for bar staff, including a pocket trouble-shooting guide to creating the perfect pint. The company is also introducing new sampling kits for current stockists to drive sales and encourage trial.

InBev UK Scoops Mitchells and Butlers ‘Supplier of Year’ Award

24 November 2006 - InBev UK has scooped a prestigious industry award – being named Drinks Supplier of the Year by the UK’s leading managed pub operator, Mitchells & Butlers.

First Advertising for Newest Member of the Artois Family

13 November 2006 - InBev UK is boosting the profile of new Peeterman Artois with a striking national poster campaign that will raise awareness and stimulate sampling in the key pre-Christmas drinking season.

Stella Artois Reinforces Quality Credentials with Poster and Press Drive

03 November 2006 - InBev UK is launching a brand new outdoor and press advertising campaign for Stella Artois which starts on November 6th. The campaign features a number of eye catching and colourful designs that immediately draw the consumer’s attention and focuses on the different elements that it takes to make a quality Stella Artois pint.

The Power of Four – First UK Advertising for Beck’s Vier

19 September 2006 - InBev UK is supporting Beck’s Vier with a heavyweight national outdoor and online advertising campaign that will be seen by over four million target consumers, boosting consumer awareness of the beer following its launch this April.

Take Time Out with Leffe

09 August 2006 - Leffe has secured the headline sponsorship of the prestigious Time Out Eating and Drinking Awards 2006 and the Time Out Eating and Drinking Guide 2007, which recognises and supports the capital’s top restaurants, cafés, bars and gastropubs.