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Local News Archive
To return to the news articles click here. Stella Artois Proves its Branded Credentials in New Survey23 September 2008 - Stella Artois has been ranked Britain’s leading alcohol brand in a new survey of the nation’s best-performing fmcg grocery brands. The retail sales performance of the brand over the past year pushed it into 15th place in the latest Top 50 Grocery Brands ranking compiled by TNS Worldpanel for Marketing magazine.
The brand outstripped all other alcohol brands with off-trade retail sales of between £280-285 million during the 12-month period, according to the Top 50 Brands which offers an unparalleled picture of brand performance and British consumers’ shopping habits.* Andreas Hilger, Marketing Director of InBev UK & Ireland said: “Stella Artois has retained its crown as the nation’s number 1 beer and it is no mean feat for us given an increasingly crowded market place and challenging conditions for our industry. “Our investment in the brand has ensured that our consumers continue to understand and appreciate Stella Artois for its superior quality, craftsmanship and heritage. This focus on our core values across all of our marketing activities is helping to demonstrate that we are leading the way in our category with another recent independent consumer study showing Stella Artois is the highest ranking lager brand and in the Top 100 of the strongest brands in the country as voted for by the British public.”** This summer saw an upweighted outdoor campaign for Stella Artois, the launch of Stella Artois 4% and an airship flying over London for the first time in decades with the Stella Artois: Star Over London initiative - all playing a part in generating a sense of excitement and vigour around the brand. Hilger added: “Our focus moving forward is to not only ensure we are the leading premium lager amongst consumers and the trade but to also operate in a responsible and sustainable way. We are currently running initiatives that support the pub trade, for example, our London-based, ‘Love Your Local’ campaign encourages consumers to support pubs that play a positive role in their community and promotes responsible drinking. “In addition, our recent changes in packaging has seen us reduce our environmental impact with our 330ml and 250ml bottles best-in-class in terms of bottle weight. These are just some of the types of activity we will be working on into next year and we fully intend to continue to improve and innovate the brand, our operations and our marketing activity - we are happy to say that there is a lot more to come!” * Source: TNS Worldpanel/52 Weeks to April 20, 2008. |
