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Local News
To return to the news articles click here. Budweiser Scores with Innovative Limited Edition FIFA World Cup™ Trophy BottleLONDON, 06 April 2010 - Anheuser-Busch InBev, the world’s leading brewer, recently unveiled its global sponsorship activation plans for the 2010 FIFA World Cup South Africa™.Committed to transcending cultural boundaries, each program is designed to both unite consumers around the world and to celebrate the game of football by rewarding passionate fans and top players. To support its 2010 FIFA World Cup South Africa™ sponsorship, Anheuser-Busch InBev is launching a host of pioneering activities that will engage and bring new and seasoned fans together to celebrate the greatest tournament on earth. Today, Budweiser is proud to announce an innovative limited edition for the UK: the FIFA World Cup™ Trophy Bottle. In mid April, Budweiser – the Official Beer of the 2010 FIFA World Cup South Africa™ - will launch an eye-catching, limited edition 473 ml aluminium bottle, featuring the iconic gold FIFA World Cup™ Trophy. The innovative “Trophy Bottle” is a first for Budweiser in the UK and will help retailers maximise sales with a design that feels cold in the hand, allows for less spillage, and with a 473ml serving size, meaning consumers need to make fewer visits to bar and won’t miss a minute of the action. James Watson, Marketing Director, Budweiser Western Europe says: “Budweiser, the number one premium packaged lager in the on trade, has created the perfect serve for football with our distinctive “Trophy Bottle” which delivers a unique drinking experience that will bring consumers closer to the FIFA World Cup™. “The metallic red and silver Budweiser bottles were inspired by the world’s most coveted trophy and will create ‘talkability’ in a bar environment with their eye-catching design making them a must-stock item for any back bar. “The limited edition trophy bottle is just one of many activities that Budweiser is doing to support outlets and help generate greater sales momentum during the lead up to what will be the biggest sporting event and largest sales opportunity of the year,” says Watson. Additional brand support around the FIFA World Cup™ includes a heavyweight TV and press advertising campaign, consumer PR activation and point of connection visibility kits to keep Budweiser, the Official Beer of the 2010 FIFA World Cup South Africa™ top of mind in the run-up to and during the tournament. |
