Brahma Puts Art on Show with Promotional Pack Designs

Toby Whitbread, 31, an up-and-coming artist from Kent, scooped the top prize in the innovative talent search sponsored by Brahma to discover Brasilian-inspired, cutting-edge artwork combining flair, originality and style.

Above: Winning Design by Toby Whitebread

His eye-catching design will feature on more than half a million bottles and four-packs distributed to on-trade and take-home outlets from May – and he has also been rewarded with a £5,000 cash prize.

Kirsty Hunter, Director of Marketing for Brahma at InBev UK said: “These new designs communicate the real urban spirit of Brasil in a contemporary fashion that will make a big impact with lager lovers in the months ahead. The unique promotional designs for the bottle and packaging will reinforce the brand’s appeal and generate new sales momentum during a key sales period for premium lager.”
The designs of three runners-up - Jane Laurie, Jon Simmons and Jonathan Chadwick - will also be featured on a limited number of bottles and packaging from the same date and each has been rewarded with a prize of £500 cash. Six other runners-up have also received a £500 prize as part of the brand’s pioneering VISTOBRAHMA art initiative.

The VISTOBRAHMA competition- with ‘VISTO’ being the Portuguese for ‘seen’- was open to anyone in the UK including painters, illustrators, photographers, street artists or any other creative discipline. Their challenge was to create a classic design based on the spirit of Brahma and urban Brasil and to upload it to the website www.vistobrahma.com.

The judging panel included four cutting-edge artists from the world of contemporary and urban art - Stella Vine, Cathy Lomax, Jimi Crayon and Harry Pye. The designs will not only appear on the Brahma bottle and packaging but will also feature in a touring exhibition alongside works from the winners of the VISTOBRAHMA competition and the People’s Vote.