Stella Artois debuts latest Recyclage Du Luxe show

'CO2eux Soirée' builds on Stella Artois’ first Recyclage De Luxe show, which highlighted the brand’s commitment to doing the right thing by taking small steps to improving its environmental performance in a unique and stylish way. 

Adam  Oakley, Marketing Director, Stella Artois Western Europe said, “Our new lightweight bottle contains less glass, which means less CO2 emissions when it comes to the bottle production – and with over 250 million of these bottles produced each year, small steps do make a real difference.”
 
Stella Artois is also celebrating the introduction of its new lightweight bottles with a heavyweight poster campaign, and engaging consumers with a unique on-pack promotion, Is Jeannie in Your Lightweight Bottle? Each specially marked promotional pack will carry a unique code which consumers can enter online at www.isjeannieinyourbottle.com.  A virtual “Jeannie” will appear on screen to reveal the prize – every pack is a winner, with prizes from 50p to the top prize of £100,000.  After the prize is revealed, the consumer can choose to keep the prize money, or donate it to one of our eco charity partners: The Tree Council, WaterAid and the National Energy Foundation.