Brahma Shows Laid-Back Roots with New Flip Pong Cinema Ad

Rather than focus on the nation’s renowned passion for football, Flip Pong portrays a novel game of al fresco table tennis played in true Rio-style with flip-flops for bats!

The offbeat creative approach shows off the brand’s unique bottle in a fun way that will make a big impact with cinema audiences in the pre-Christmas period. The commercial communicates Brahma’s “Improvise” message – highlighting how people in Brazil have to overcome obstacles to enjoy their favourite things in life.   

Ken Valledy, Brahma Marketing Manager at InBev UK, says: “The commercial communicates the relaxed Brazilian approach to life, with a focus on the Brahma bottle as hero. The creative is done in an offbeat way that will strike a chord with lager drinkers who will relate to the humour of the commercial and its underlying message of spontaneity.

“It sums up the carefree approach of people in Brazil and shows the way they have to improvise to overcome the obstacles they meet in their day-to-day lives – whether it is to do with playing their favourite sport or drinking their favourite beer.”
The cinema campaign, which is running nationally on alternate weeks until Christmas, will ensure the brand has a high profile with consumers during the year’s peak sales period.
 
Featuring an authentic Brazilian soundtrack, Flip Pong shows a couple of men assembling a makeshift table tennis table in the centre of Rio - using empty Brahma bottles to hold up the net!

They don’t have any bats so improvise by taking off their flip-flops and start a rally using the shoes to hit the ball. Unfortunately, the game comes to a premature end when the ball rolls down a drain.

The commercial ends with a shot of a man relaxing on his balcony overlooking the table tennis action with a chilled bottle of Brahma ready to enjoy.

Valledy adds: “The brand has made dramatic progress over the past two years during which time it has established a large and growing consumer base particularly among urban professionals aged 21-34.
 
“Brahma has a repeat purchase rate of 45% which is extremely high and provides us with a strong foundation to build on as we develop the brand’s sales potential. This campaign will introduce Brahma to new consumers and stimulate trial – to take the brand to the next level of success.”  

• Visit www.brahma.com