Stella Artois Illustrates Heritage and Quality with New Ad

13 August 2008 - Stella Artois is illustrating its brewing heritage and product quality in dramatic style with a stunning, new commercial that will make a big impact with a TV audience.

Brahma Celebrates Roots By Taking Art Shows to Outlets

08 August 2008 - Brahma is transforming the consumer appeal of selected licensed outlets – with an art-based innovation that celebrates its Brasilian roots and brewing heritage in spectacular style.

TLC Programme Helps Outlets Gear Up for New Licensing Era

05 August 2008 - Tennent Caledonian Breweries is helping outlets prepare for a new licensing era - with a topical incentive for people participating in the next stage of its Tennent’s Lager Care TLC) quality programme.

Full Band Line up Announced for Beck’s Fusions 4-6 September 2008

01 August 2008 - The full line up for the Beck’s Fusions event at Manchester’s Castlefield Arena has been announced with an international twist...

InBev UK Reviews Pricing as Brewing Industry Faces Unprecedented Cost Pressures

31 July 2008 - InBev UK announces that it is reviewing its wholesale pricing as the brewing industry faces large cost increases across all businesses, including steep rises in energy, packaging and transport costs

'Beck's Canvas' Places Contemporary Art in the Hands of Public

16 July 2008 - Beck’s is transforming its bottle labels into works of art – with an initiative that gives promising contemporary artists the opportunity to exhibit their work in pubs, bars and off-licences across Britain.

New Stella Artois 4% Taps Into ‘Premiumisation’ Shift

26 June 2008 - InBev UK is today unveiling the biggest beer category initiative of 2008 with an innovative, new brand - Stella Artois 4% - that will help retailers cater for consumer ‘premiumisation’ by harnessing the unrivalled appeal of a famous brand name.

New Stella Artois 4% Caters for Rise of ‘Premiumisation’

26 June 2008 - InBev UK is today unveiling the biggest and most significant beer category initiative of 2008 with the launch of an innovative, new brand - Stella Artois 4%.

Stella Artois Celebrates Community Outlets with New Award

24 June 2008 - Stella Artois is launching a major new initiative - ‘Love Your Local’ - which celebrates the unique community spirit that licensed outlets create and rewards those setting the industry standard.

Beck’s Strikes a Cultural Chord with Beck’s Fusions 2008

20 June 2008 - This week saw Beck’s unveil a major cultural event – Beck’s Fusions 2008 - that will combine the best elements of art and music to deliver a memorable experiential event for consumers.

Airship Sponsorship Takes Stella Artois to New Heights

10 June 2008 - Stella Artois is raising its consumer profile during a key period for lager sales - with a unprecedented airborne sponsorship that will take the brand to a new level of success.

Stella Artois Shows Its Glass with Added-Value Promotion

02 June 2008 - InBev UK is boosting the shopper appeal of Stella Artois with a strong added-value promotion that will generate summer sales momentum and serve up a quality boost for take home drinkers.

Stella Artois Promotion Serves Up a Touch of Glass

02 June 2008 - Stella Artois is serving up a strong added-value promotion that will generate additional sales momentum for multiple retailers - and an enhanced in-home experience for drinkers.

Artois Tennis Championships Set for Glorious Finale

21 May 2008 - Superstars of tennis are limbering up for their final chance to claim the world-famous Artois Championships title

T in the Park Wins Green'n'Clean Award

01 May 2008 - T in the Park’s status as one of the world’s greenest festivals was confirmed as Yourope granted the event the first Green’n’Clean award in Scotland

New Website Helps Retailers Seize Spec Beer Opportunity

25 April 2008 - InBev UK is helping retailers maximise the emerging Speciality Beer sales opportunity with the launch of an updated website providing the most comprehensive overview of the category

Brahma Puts Art on Show with Promotional Pack Designs

25 April 2008 - Brahma is giving rising stars of the art world the chance to exhibit their creative vision of urban Brasil in pubs, bars and off-licences across the UK.

New Stella Artois Campaign Underlines Quality Credentials

21 April 2008 - InBev UK unveils an intensive burst of poster and digital advertising that will illustrate the unrivalled product quality of Stella Artois in spectacular fashion

Tennent’s Mutual: Live Music Revolution Launched by Tennent’s Lager

15 April 2008 - Music fans take centre stage with The Tennent’s Mutual - live music revolution launched by Tennent’s Lager

Beck’s Vier Shows Its Glass with New Promotion

14 April 2008 - InBev UK is helping independent retailers capitalise on surging demand for Beck’s Vier - with an added-value promotion that will offer shoppers the immediate reward of a stylish branded glass

LTA and InBev (makers of Stella Artois®) announce end to 30- Year sponsorship

16 March 2008 - The Lawn Tennis Association and InBev UK, producers of the premium lager brand Stella Artois®, today announced the end of their successful 30-year association.

InBev UK Launches New Campaign for Beck’s Vier

05 March 2008 - A powerful new commercial will communicate a memorable message to millions of TV viewers by illustrating in spectacular fashion that Beck’s Vier is ‘different by choice’

Design revolution boosts shelf appeal of Beck's brands

21 January 2008 - InBev UK is generating fresh sales momentum for Beck’s and Beck’s Vier with a radical new design for secondary packaging that will boost shelf appeal and underline their product quality and brewing heritage

Beck’s Alcohol Free Gets on Board for Festive THINK! Drive

12 December 2007 - Beck’s Alcohol Free is lending its weight to a Government campaign to encourage drivers to be more responsible in terms of their alcohol intake over the festive season.

Brahma Shows Laid-Back Roots with New Flip Pong Cinema Ad

15 October 2007 - Brahma is serving up a laid-back slice of Brazilian street life with a memorable, new cinema commercial that will boost its appeal among a generation of lager drinkers.

Leffe Shows Its Unique Appeal with Awards Sponsorship

21 September 2007 - Leffe is highlighting its unique product characteristics and culinary potential with sponsorship of the prestigious Time Out Awards– to help consumers make a ‘discovery’ of the capital’s best food and drink outlets.

Artois Tennis Championships Puts Sporting Focus on Family of Brands

05 March 2007 - InBev UK is putting the summer sporting focus on the successful Artois family of beer brands – by serving up a new title for the longest-running major tennis sports sponsorship in Britain.

Enterprise Licensees Score Las Vegas Trip with UK Darts Classic

12 January 2007 - InBev UK is working with Enterprise Inns to launch the UK Darts Classic tournament across its outlets. Teams will compete for prize money totaling more than £10,000 and the winners will travel to Las Vegas to participate in the qualifying rounds of the Desert Classic competition. Licensees will also have the opportunity to win a holiday in Las Vegas by entering their pub teams.

Beck’s – A Worldwide Brewing Phenomenon

22 December 2006 - A historic brand with a worldwide reputation for brewing excellence, Beck’s is back with a bang in the UK after joining InBev UK’s unrivalled international lager portfolio in August 2005.

New Kits in Town Raises Hoegaarden’s Bar Profile

05 December 2006 - InBev UK is helping new draught Hoegaarden stockists establish the brand in-outlet with the launch of eye-catching point of connection material and new quality information for bar staff, including a pocket trouble-shooting guide to creating the perfect pint. The company is also introducing new sampling kits for current stockists to drive sales and encourage trial.

InBev UK Scoops Mitchells and Butlers ‘Supplier of Year’ Award

24 November 2006 - InBev UK has scooped a prestigious industry award – being named Drinks Supplier of the Year by the UK’s leading managed pub operator, Mitchells & Butlers.

First Advertising for Newest Member of the Artois Family

13 November 2006 - InBev UK is boosting the profile of new Peeterman Artois with a striking national poster campaign that will raise awareness and stimulate sampling in the key pre-Christmas drinking season.

Stella Artois Reinforces Quality Credentials with Poster and Press Drive

03 November 2006 - InBev UK is launching a brand new outdoor and press advertising campaign for Stella Artois which starts on November 6th. The campaign features a number of eye catching and colourful designs that immediately draw the consumer’s attention and focuses on the different elements that it takes to make a quality Stella Artois pint.

The Power of Four – First UK Advertising for Beck’s Vier

19 September 2006 - InBev UK is supporting Beck’s Vier with a heavyweight national outdoor and online advertising campaign that will be seen by over four million target consumers, boosting consumer awareness of the beer following its launch this April.

Take Time Out with Leffe

09 August 2006 - Leffe has secured the headline sponsorship of the prestigious Time Out Eating and Drinking Awards 2006 and the Time Out Eating and Drinking Guide 2007, which recognises and supports the capital’s top restaurants, cafés, bars and gastropubs.